Coming this Fall DC Entertainment is teaming up with Warner Bros. Animation, Warner Bros. Consumer Products, Lego, Random House and Mattel, to make a line of content and toys geared to girls 6-12. YES!
DC Super Hero Girls centers on the female superheroes and supervillains of the DC comic book universe – includingWonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and more – during their formative years and as “relatable teens” – prior to discovering their full super-power potential.
Featuring a “completely new artistic style and aesthetic,” each character has her own storyline that explores “what teen life is like as a superhero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.“
The new line encompasses multiple entertainment content platforms and product categories to create an “immersive world.”
Diane Nelson, President of DC Entertainment stated
DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl. DC Superhero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.
Brad Globe, President of Warner Bros. Consumer Products-
Developing a superhero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience –from content to consumer products – is something we are excited to be doing in conjunction with our great partners.
Mattel will be developing and action figure line and a fashion doll line. I know that I wouldn’t mind a Wonder Woman doll!
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In addition to more worldwide consumer products partners that will be announced in the future, the Random House Books for Young Readers imprint of Random House Children’s Books has been named the “master publishing partner” for the new franchise and will create a portfolio of beginning in Spring 2016. A series of original graphic novels will be also published by DC, and the LEGO Group will also partner “leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls’ imaginations. “
I am excited! Look! They are wearing clothes and they look so cute!
Gallery image from media.comicbook.com