Walmart released a fun commercial to promote it’s grocery pick up service. Last night during the Golden Globes viewers got to see the new television spot featuring beloved (mostly)motorized “icons” from television and film.
Famous cars from television and movies were the featured “stars” of the commercial, including: the Batmobile, K.I.T.T from Knight Rider, The Jurassic Park Jeep, Transformers Bumble Bee, Lightning McQueen, Mystery Machine from Scooby Doo, Ghostbuster’s Ecto-1, Cinderella’s carriage, The Flintstone’s car, the Mutt Cutts van, Back to the Future’s DeLorean, and National Lampoons Vacation station wagon.
Barbara Messing, Chief Marketing Officer, Walmart U.S., said in a statement that “The new campaign…uses “famous cars” to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries…
We not only picked “famous cars” from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles. This helped ensure the “famous cars” looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive.”
They are definitely recognizable and the commercial is fun and exciting to watch. If you would like to use the free curbside pickup you must order a minimum of $30. More information, including participating locations, can be found at https://grocery.walmart.com.
What do you think? Which car is your favorite? Comment and let us know!